If you want to increase your revenue and maximize your ROI, then Edit Media is here to help with our revolutionary Facebook advertising strategies.

Facebook is one of the most effective places to promote your business and at Edit Media, we specialize in creating ads that drive profitable growth and reach more of your most desirable customers.

Facebook Ads marketing can be extremely competitive, but unlike other companies, we focus on creating ads that not only get your brand seen, but also lead to lifelong customers.

In fact, our strategies have helped countless clients to double and even triple their profits due to the number of leads generated from their Facebook campaigns.

Facebook advertising is definitely the way of the future and is becoming the number one way to reach new customers and keep old ones. If you want your business to be on the cutting edge when it comes to building a social media presence, Edit Media is here to guide the way.

Today, Facebook ads marketing is an extremely valuable tool for every kind of business , whether you specialize in e-commerce, B2B or B2C. Facebook marketing is also great for building your brand, increasing customer awareness and building trust between you and the customer.

When you sign on with our Facebook marketing agency, we will also share with you some amazing tips and tricks that we have learnt along the way so you can maximize every single ad Rand you spend.

We have had more success across more industries than most agencies in South Africa. Why? This is because everything we do is based on processes, backed by cold hard data.

Everything that we do for our clients uses exactly the same learnings, theories and processes that we use for our own marketing as an agency. There are so many ‘gurus’ out there who are telling you to run Facebook Ads and they aren’t even running ads themselves. Our team of expert Facebook specialists are the most talented on the planet, and we’re so confident that we’ll be able to grow your business through Facebook, that we’re even willing to offer a 15% improvement guarantee.

Go find another agency who is willing to put their neck in a noose if they don’t beat your current results. That’s really saying something.

We have run ultra-successful campaigns for all sizes of companies in over 56 industries and niches, so we are pretty confident that most companies are suited to advertise on Facebook.

Please note that Facebook does have some strict policies on a few industries. You can find them here: https://www.facebook.com/policies/ads/

Unlike Google which is based around the Cost per Click (CPC), Facebook Ads are charged on the Cost Per 1 000 Impressions (known as CPM).

CPM’s are dictated by Facebook based on a number of different factors. These include the amount of competitors in your advertising space, the size of your audience, and the type of ad copy and creatives are being used…

The best way to explain how much Facebook costs is by breaking down an example:

Let’s say Facebook sets the CPM on your campaign at R25. That means, for every 1 000 impressions, it will cost you R25.

If our click through rate is 1%, this means we’ll have 10 clicks for every 1 000 impressions at a cost per click of R2.50 (R25 spent / 10 clicks, 1 lead = R25 CPL).

Now, using this same example, let’s say your monthly as spend was R10 000 and our average CPL was R25. This means you’ll get a total of 400 leads per month. What would that mean for your business?

There are a number of elements that make a good Facebook ad. These include:

Direct Response Copywriting – the process of writing direct sales copy to elicit a response from the reader.

Creatives – The ability to make thumb-stopping creatives that capture the attention of the audience.

Campaign Build – The process of building a strategic funnel within Facebook’s platform.

Audience Targeting – The ability to identify markets and audiences that will lead to strong performance.

Offer – The ability to create value in a way that gives the reader no option but to take action.

Conversion Rate – The percentage of conversion that occurs from the traffic generated by Facebook.

Other important elements include Ad congruence, Headlines, Lead-Ins, Testimonials, Reviews, User-Generated Content and so much more.

Facebook is what we call a COLD traffic source, whereas Google is a ‘warm’ or ‘hot’ traffic source.

So what makes Google ‘warm’ or ‘hot’? On Google, your prospect clients are actively searching for a product or solution to their problem. They’re essentially warmed up and you won’t have much convincing to do when it comes to making them take action.

In contrast, on Facebook, we are putting our ads in front of a pool of potential customers who may or may not have heard of your brand before. This is what makes Facebook a ‘cold’ traffic source.

So you might be thinking why go cold when you can go hot? That’s a great question.

Despite putting your brand in front of an unsuspecting audience, Facebook has the ability to be massively scalable, because once our Facebook pixel begins to gather data on your target market, we can really zone in on the people who want or need your product / service. We’ll then increase the budget of your campaign, reach more eyeballs, gather more leads, and close more sales. It’s simple mathematics.