CRO = Conversion Rate Optimization
TOTALLY UNIQUE AND “BACKWARDS” WAY TO
DOULE OR EVEN TRIPLE
THE NUMBER OF LEADS
AND SALES YOUR
WEBSITE GENERATES,
GUARANTEED!
Without spending a single cent more on Google Ads, Facebook ads, SEO or content marketing.
CRO marketing is a method used to increase the percentage of your website’s visitors who take a desired action (or, to use marketing speak, who ‘convert’)
DEAR BUSINESS BUILDER
If you would like to know a FAST, simple and GUARANTEED way to truly explode the number of leads and sales your website generates…
Without spending a single cent more on traffic…
Then this will be the most important message you will ever read.
Here’s why:
Did you know that the cost per click on Google and Facebook has increased by an average of 468% in the last 4 years!?
And it’s only going to get worse. A LOT WORSE!
Shocker.
But it’s not all doom and gloom…
Because this page holds the key to exactly what to do in 2024…
So that these changes not only won’t affect you…
But you’ll actually welcome the increased cost of traffic!
So lock the doors, turn your phone off…
And read every single word on this page.
Got it? Good.
Alright… So why on earth would you actually welcome an increase in the cost of traffic?
Well, firstly… contrary to what the gurus are screaming, competition online is good.
It thins the herd.
Because most businesses advertising on Google and Facebook use what we call “dumb money” to run ads.
Meaning, they simply throw sh*t at the wall and see what sticks.
And when costs go up, less sh*t sticks for them.
So they stop running ads and journey across the planes in search of greener pastures.
And often, they throw the baby out with the bathwater.
On their never-ending quest for “cheaper traffic”.
Those illusive R0.35 clicks.
Like we’re in 2004.
Rookies. Total amateurs.
4 years of experience in the industry teaches you a lot…
Firstly, that “cheap traffic” isn’t the answer.
You can’t “hope and pray” that things get easier (cheaper), you simply just need to get better!
Edit Media has developed a new and unique “selling system” for converting the most expensive traffic on the planet into profit.
So, no matter how expensive the traffic is, and no matter how fiercely competitive the industry is…
Your campaigns will still be profitable!
There’s no doubt that our “system” converting traffic is…
THE HOTTEST AND HIGHEST
CONVERTING SALES VEHICLE WE’VE
EVER SEEN FOR FLOODING
BUSINESS WITH CUSTOMERS
Look, if you are looking for the real… the genuine…
The no-bullsh*t way to truly explode your conversion rates and sales beyond al belief!
You’ve just stumbled across the most valuable and rewarding information on the face of the internet.
But, if you’re like most business owners, you’ve likely tried lmost every conceivable way to grow your business…
Some of it has worked, but most of it hasn’t.
And at this point, you’ve probably been lied to, cheated by, stolen from, extorted and downright…
Ripped off by filthy marketing scum bags!
Who sold you the world, and at best, delivered an atlas.
I know you know the type; these geeks that couldn’t sell their way out of a wet paper bag even if they tried!
(Uuuuuuuurrrggghhhh! It makes one’s blood boil just thinking about it!)
Because in a world of coaches coaching coaches…
Most digital marketers are like shady rug merchants.
So rather than spending our time and resources trying to convince you we’re different…
If not now, then when?
PROFITABLY DOMINATE
ANY MARKET WITH
BLINDING SPEED!
Okay, let’s ask you a question…
What’s stopping you from DOUBLING the amount of money you spend on traffic TODAY?
Seriously?
You want to grow your business, right?
You want more clients and more sales, correct?
Then why don’t you just go to the “traffic supermarket” (AKA Google and Facebook)… and “buy” all the traffic you need to get those clients and sales?
My guess is that all your campaigns would sh*t the bed.
More specifically, your…
* Cost per click
* Cost per email enquiry
* Cost per phone enquiry
* Cost per lead
* Cost to acquire a customer
Would shoot into outer orbit!
And your bank account would be left screaming for mercy.
So let’s be honest…
A lack of traffic isn’t the thing holding you back from hitting all your goals.
You know, those things you write down on the 1st January every year?
The things that will allow you to…
* Retire your spouse
* Take care of your family
* Enjoy your days
* Answer to nobody
* Pay off debt
* Travel
* Donate. And love life!
Don’t you think it’s possible?
(Ahhhh, do you hear that? That’s the sound of your subconscious trying to sabotage you!)
Look, I know you’re sceptical.
I don’t blame you… and I don’t expect you to take our word for it.
The incredible reviews from our clients (almost) make our eyes sweat.
Okay, enough of that…
Let’s talk about how all of this is possible.
Well, it wasn’t achieved by just handing over crisp R200 notes to the Big G or Mr Zuckerberg.
Nope, it all starts by asking…
The REAL question, of “how do I create a ‘selling system’ that can convert ANY amount of traffic I throw at it?”…
But, that’s a loaded question, and a very difficult one to answer.
So instead, let’s look at “inversion thinking” and look at it…
THE ONLY 4 REASONS
WHY PEOPLE DON’T
BUY FROM YOU…
Look, having the ability to turn traffic into profit is THE most valuable skill a business can possess.
Period. End of story.
But we know you are sick of dealing with the never-ending sh*t storm of lying ad agencies, rising ad costs, unreliable staff members, poor conversion rates, and an income that’s a feast one month and famine the next.
Because it makes this whole process incredibly difficult and frustrating.
But when you break it down, there are only four real reasons why your prospect clients are not buying from you…
Okay, so number one is…
THEY DON’T KNOW
YOU EVEN EXIST!
Yup, they never see your offers!
And it’s pretty hard to sell to someone who NEVER gets the chance to buy.
Look, if you are advertising online…
Chances are your ads aren’t getting seen.
How do we know?
Well, the average Click-Through Rate on an ad – worldwide across all industries – is an incy-wincy 3.17%!
Meaning that if 100 of your hottest most ideal prospects…
That aren’t in “hunt mode”, searching for you on Google, see your ads…
Less than 4 people will actually see your offer!
(not buy, just click your ad!).
But it’s not just Google…
Facebook ads are even worse!
The average CTR on Facebook ads is just a mere 0.90%!
That’s enough to make any business owner want to scream at the sky and light their MacBook on fire.
What’s the solution to this?
Well, the very first step to ANY sales funnel and “selling system” is your ads.
And on Google, 2% of the advertisers get 50% of the traffic.
So the first step is getting your ads noticed… and to do this – your ads must…
Steal your prospect clients’ attention!
In a world of AI Machine Learning ad buyers, with automated rules for ad positions, cost per lead,
when to increase the CPC based on your cost per lead target, etc.
The way to get an edge is to write world-class ads…
That grab your prospect clients’ by the throat, and drags them into your landing pages.
The quality of your ads DRAMATICALLY impacts the conversion rates on traffic.
However, most people’s ads are weak, vanilla, limp and impotent!
Boring ads are not going to get a second of your prospect clients’ attention!
They’ll simply scroll past it in the newsfeed…
And you could have been offering R1Million Rand for FREE on your landing page…
But your prospect clients will never get to that point in your sales funnel because your ads are snoozers.
Your ad has one job and one job ONLY.
To get people to CICK!
Your ads should demand attention.
The second reason why people don’t buy…
(But know this…)
The above strategies….
If not now, then when?
WON’T MAKE ONE BIT OF
DIFFERENCE IF YOU ARE MAKING
OFFERS EVERYBODY CAN REFUSE
You read right…
The second reason why your prospect clients don’t buy from you is…
They don’t want what you have to offer.
It’s true… No amount of the highest-quality, most targeted traffic on the planet – can save an ordinary offer that nobody wants.
I’m talking about making offers that people will really and truly find interesting, exciting and irresistible!
So much so, that they’ll actually pull out their credit card and buy from a complete stranger.
Most businesses have offers that are merely a statement of “we exist, so buy our stuff.”
Instead of giving the prospect clients a compelling reason why they should do business with them.
And then they wonder why their business is flat-lining…
Or why Facebook and Google ads don’t work for them.
For the love of all things holy, just give your market what tey want!
What they’re starving for.
Make them an offer so good, that they’d crawl across crushed glass to get their hands on it.
Alright, this brings us to our third reason why people don’t buy from you…
THEY CAN’T AFFORD
WHAT YOU’RE SELLING
We know tons of people who would love to own a canary yellow Lamgorghini Huracán.
We’d bet good money, if it cost R200K brand new…
9 out of 10 people would pick the Lambo over a Toyota Corolla.
But the reason why the streets aren’t litteres with these Italian works of art…
Is because only the richest of the rich can afford them.
Makes sense.
And the same goes for other products and services.
Sometimes they simply cost too much for them to be accessible to your prospect clients.
If you’re selling something over, hmmmm, let’s say R15 000…
You should test a payment plan to convert more leads into paying clients.
It will bring down your customer acquisition dramatically.
Oh, what’s that? You don’t believe us?
okay, think about this…
If there were no banks to give bonds to people… No homes would sell.
Well, almost none.
How many people have enough money to buy their home, cash?
maybe 1%?
The installment terms make people pay their home off over the course of 20 years or so.
Look, you’re a smart person (good looking too!).
You can figure out other ways to make your products or services seem more affordable.
More accessible.
Alrighty, onto the fourth reason why people don’t buy your stuff…
THEY DON’T BELIEVE YOU
We’d probably say this is one of, if not THE most important reason your prospect clients will not buy what you are selling.
People are jaded.
They’ve been burned.
Lied to.
Look, a lot of the time when you’re offering a solution to your market’s most pressing problem. you’re not the first person to do so.
They’ve heard all these promises before.
Yet here they are – still experiencing the same problem.
So, naturally, they don’t believe your solution will work for them.
But, the crazy thing is, when a business gets cr@p results from their ads…
They usually blame the traffic.
Google, Facebook, or their agency, etc.
They do everything BUT look at their offer.
And what undeniable proof they re providing – that what they are saying, is indeed true.
This is counter-productie.
The reason why your prospect clients didn’t get in contact, call you or buy in the first place…
Is because they simply didn’t believe that your solution would work for them!
Here’s what we believe…
There are more people who would buy your product or service had you made your offer firstly more irresistible…
And just as important… More believable.
Look, the internet is full of hype and exaggerated claims.
You need to PROVE that what you’re saying is indeed true.
You want to SHOW, not tell.
Tattoo this on your eyelids.
This means, don’t just tell your prospect clients that your solution is different and will really solve their problem.
SHOW them the unquestionable proof that it will!
By showcasing your customers getting the outcome you’re promising.
Not the normal lame testimonials from John Doe.
We’re talking about specific screenshots of real results, case studies, invoices, retired parents, etc.
Give it a shot in your next campaign.
And watch your offers pull their heads off.
If not now, then when?